A call-to-action is a short marketing message that encourages the audience to do something (for example to buy a product or subscribe to a newsletter). A call-to-action is one of the most effective tools in converting a user into a customer.
You can use these most common blocks to drive a variety of different actions depending on the content’s goal.
To select a Call to Action block for your site:
1. Click BUILD in the left-hand sidebar of the Site Editor;
2. Switch to the BLOCKS tab and hover over Call to Action in the list. In the panel that appears, locate, click, then drag and drop the Block template you would like to use for the website you are building: